Social media marketing in the Middle East
The Middle East has become a well known and really an important region for so many reasons and social media marketing has made its place overall the globe in really a short time. Social media marketing in the Middle East is old as compared to so many countries but is also considered to be new and fresh as it was before due to the tools and strategies used. Socialize is a social agency that supports the move ‘We are Social’ and proves to be a really good platform for Social Media Marketing in the Middle East.
Social Media has made the first acquisition of it by having a reach to the MENA region by holding a maximum stake in Middle East’s biggest agency for Social Media, Socialize. We are Social is a move which has got more than 750 employees and the total of 11 offices in the 9 countries of the world. The agency has declared that this is considered to be the major step to enhance the growth in the whole world with acquisitions. This step has really worked for the expansion of Social Media Marketing in the Middle East.
Socialize is basically a Dubai based agency which has got almost 40-50 look after clients which includes General Mills, Sony, Singapore Tourism, GEMS, and Bioderma. Anaksha Goel is the managing director of Socialize. Socialize is an independent brand and will continue to serve as an independent brand. This agency was formed by Nathan McDonald and Robin Grant to fulfill the social purposes and was formed in 2008, ten years back from now. In 2014, Socialize became a part of BlueFocus and the clients of it included Netflix, Samsung, Google, and Adidas.
Socialize by its co-founders was described as the kind spirits who are supposed to share and work for our culture and must be passionate for social. The Middle East is supposed to be one of the dynamic and a region with fast growth thus it has become important for the clients all over the globe. Socialize has fulfilled this ambition by being a part of this network.
According to Goel, Socialize is the socially focused agency with an entrepreneurial spirit which offers strategies. Goel said that we are thinking to work with networks like us so that we could have better chances to enhance the global ecosystem with the combined struggle and working perspectives and a clear vision for the future.
The Middle East no doubt is considered to be the fastest growing region of the world and marketing by using social media is conducted in almost every region of the world as it has become a need to remain existent and to remain competitive in the market. The tools and tactics used by the marketers when marketing through social media are all the same in every region of the world. Yet the success of social media marketing depends upon the target audience and the region in which you are marketing a particular brand or product.